Users will soon have a updated setting that allows them to reduce the amount of AI-created content appearing in their streams. This move comes as the platform revealed that it now features more than 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a increase in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a label for substandard, bulk-generated content that is often absurd or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, including computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, depending on their own likes,” said a platform representative.
Volume and Proportions
The service disclosed that there are now over a billion videos on its app labeled as made with AI. Collectively, over 100 m videos are added to the service each day, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI-generated videos they see by accessing the content preference setting in the platform and selecting the AI content topic. Additional categories that are already be modified under the setting cover politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s policies oblige creators to label lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the platform will now attach an artificially created label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to stop users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2m AI literacy fund for specialists and organizations to develop learning resources about responsible artificial intelligence. This project will assist non-profit groups dedicated to educating coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for hundreds of content moderators in the UK. The company is planning to cut 439 jobs in its trust and safety team in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content before it has to be seen by people. The company announced a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
